Last week, the Bluestripe team took a trip to Advertising Week Europe, which was better than ever this year! We all attended a number of sessions across the week, and here are the key takeaways:

Bluestripe held its annual Digital Women IWD Lunch last Thursday, the first IWD Lunch that I’ve attended since joining five months ago. In fact, not only am I new to Bluestripe, but I’m actually a newcomer to the Digital Media and Ad Tech industry.

Last week saw a team from Bluestripe head north for MAD//UpNorth, the latest version of the trade show that has been running for the last four years in London. Bluestripe has been PR partner for the event for three years, and New Digital Age has been a media partner for all four. It's a relationship that has been mutually beneficial and one we share with many event partners. Bluestripe has always thrived on collaboration, and we will continue to do so.

2024 was another eventful (pun very much intended) year for Bluestripe Group, with the team making appearances everywhere from London to Miami across the year. Owned events, partnerships, and activations across 10 months of the year kept us busy, showing the industry what we’re all about. That’s conferences, roundtables, panels, networking lunches, and so much more.

On October 8 and 9, 2024, professionals from across the advertising, tech, and marketing industries gathered at King’s Place for The Future of Media, Adwanted’s conference dedicated to the future of commercial media. With over 500 attendees and leading industry figures, the event offered a glimpse into how technology, media, and marketing are converging to reshape the future.