Behind the Stripes
The Bluestripe Team Blog
MAD//Fest 2025 - Our Takeaways
MAD//Fest 2025 was a whirlwind of creativity, innovation, and connection, and our team was right in the thick of it. We’ve rounded up some of our favourite moments, key takeaways, and honest reactions to what made the event such a standout.
5 questions for branded opinion and thought-leadership pieces
The technique I’m about to share with you allows non-writers to create compelling thought-leadership articles simply by answering 5 questions. This time, your answers will provide you with the content of your article and help you to construct a solid argument, capable of engaging your target audience.
Cannes 2025 - Festival of Accountability?
Last week I attended the Cannes Lions Festival. As it was my first time on the Croisette in person, it’s difficult to benchmark against previous years (though it was a scorcher), let alone distill its many themes into a few paragraphs. But across the panels, pub debates, and poolside conversations, one undercurrent ran strong: accountability.
The Importance of Building Relations with Journalists
Building relationships with all journalists matters. Not just the editors, but the staff writers, junior reporters, freelancers and new starters who are shaping tomorrow’s newsrooms.
SXSW London - A New Era
South by Southwest has officially made it across the Atlantic. The iconic US festival brought a blend of tech, music, film, and culture over to London last week, holding sessions, performances and pop-ups across East London. But did it succeed in translating that spirit to a new city? Here’s what the team thought…
How to prepare for your first Cannes Lions
Last year, I had the chance to attend Cannes Lions for the first time, and it was a truly unforgettable and extremely tiring week. This year, I’ll be watching it all unfold from afar, but it’s made me reflect on what I wish I had known before I went.
The balance between quality and quantity in PR
“Quality over quantity” is an overused but factual phrase, right? This easily relates to metrics in public relations. By that I mean that a lot of statistical information is beneficial, but it needs to be appropriately measured, analysed and used. This is where qualitative information fills in the gap.
Meet the Team - Lucy Figiel
At Bluestripe, our strength lies in the people behind the work. In this series, we’re spotlighting the team members who help our clients’ stories make headlines.
First up, before she heads off on maternity leave, let’s get to know Lucy Figiel a bit better…
POSSIBLE 2025 was an absolute blast
This was my third POSSIBLE and the vibrancy, innovation on show and the countless networking opportunities left me feeling energised and with a load of follow-up emails to write! As ever I’m grateful for the chance to connect with so many brilliant minds across adtech, sales, and media. The energy in Miami was electric, and I headed home feeling inspired and optimistic about the partnerships we're building for the future.
Bluestripe Group releases new B2B Marketing Trends report
Bluestripe Group has launched a new insight report on the evolution of B2B Marketing in digital media and advertising.
‘Marketing the Marketers’: Key trends in B2B marketing for digital media and advertising brands gathers expert opinion on current and predicted trends, the shifting boundaries of B2B marketing, and how to deliver omnichannel success in the B2B space.
The Future of Brands and The Future of Audio and Entertainment - our reactions
The PR team took a trip over to the Adwanted Future of Brands and Future of Audio and Entertainment last week. This is what we thought…
Why it’s time to get your staff on stage
I don’t care if you’re an agency, adtech company, publisher or brand. It’s incumbent upon you to do all you can to encourage your staff to get on the nearest industry stage and start talking.
How to become a Thought Leader: getting started
If you are a senior business executive, there are a number of good reasons why you should be developing thought leadership or ‘opinion’ pieces of your own.
The Three Cs of B2B Creativity - Context, Customisation, Clarity
Last year, I attended a PR workshop where one of the guest panellists was a journalist for a national title. She was walking through some of the more ‘creative’ pitches that filled her inbox, including one which featured a hypnotist's swinging watch made entirely out of punctuation marks.
Advertising Week Europe - Our Takeaways
Last week, the Bluestripe team took a trip to Advertising Week Europe, which was better than ever this year! We all attended a number of sessions across the week, and here are the key takeaways:
Why B2B PR is Like Formula One Racing
I recently spent the weekend watching the Chinese Grand Prix - something I’ve become slightly obsessed with thanks to Drive to Survive - and it got me thinking: F1 isn’t worlds apart from B2B PR. Yes, one is a high-speed, adrenaline-fueled motorsport, with champagne showers, while the other… isn’t. But if you look under the hood (ahem, excuse the pun), the two have a lot in common.
How to Pick the Right PR Agency for Your Business
Choosing a PR agency is one of the most important decisions a business can make when it comes to shaping its brand, building reputation and driving meaningful awareness. As someone who has worked in B2B PR for over two decades, I’ve seen first-hand how the right agency partnership can elevate a brand to new heights — and how the wrong one can lead to frustration, missed opportunities and wasted budget.
AI in B2B PR: How Technology is Shaping the Future of PR
In the fast-paced world of B2B PR, staying ahead of trends and efficiently managing communication strategies has always been a challenge. But with the rise of artificial intelligence (AI), we now have access to powerful tools that streamline our work, enhance decision-making, and create more impactful campaigns.
A Seat at the Table: My First IWD Lunch with Bluestripe
Bluestripe held its annual Digital Women IWD Lunch last Thursday, the first IWD Lunch that I’ve attended since joining five months ago. In fact, not only am I new to Bluestripe, but I’m actually a newcomer to the Digital Media and Ad Tech industry.
The Zebras Head North
Last week saw a team from Bluestripe head north for MAD//UpNorth, the latest version of the trade show that has been running for the last four years in London. Bluestripe has been PR partner for the event for three years, and New Digital Age has been a media partner for all four. It's a relationship that has been mutually beneficial and one we share with many event partners. Bluestripe has always thrived on collaboration, and we will continue to do so.
Success starts with meaningful conversations.
What’s yours going to be?